World Tourism Day 2026: Reinvention in the context of Artificial Intelligencetranslated

The official theme of World Tourism Day 2026 is "The Digital Agenda and Artificial Intelligence for Reinventing Tourism".

Tourists are planning their itineraries through digital platforms and, increasingly, using artificial intelligence. It is essential that destinations have a say in shaping this process, say representatives of the United Nations Tourism Organization.

"Artificial Intelligence is changing the way travelers choose their destinations, the way the industry works and the way travel experiences are designed. It can strengthen small businesses, improve services and create new opportunities", says António Guterres, Secretary General of the United Nations (UN) on this occasion.

"However, if unchecked, it can funnel tourists to the same few places and platforms, leaving behind many destinations worth visiting. Technology must be at the service of humanity. Tourism workers, local communities and emerging destinations must help shape the future."

In this context, the UN proposes investing in digital skills, expanding...