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More about Jesus, less about coffee: Seven LDS Church trends, according to data

July 16, 2026 · 1 min read

(RNS) — If you’re a Latter-day Saint, you’re aware that the church changed under President Russell M. Nelson , who died last year. The temple ceremony was updated, Sunday meetings were reduced to two hours and the missionary program was overhauled and expanded .

But other swings can be harder to put your finger on, especially ones that don’t come accompanied by a shiny new policy change. Think of them as vibe shifts.

But for researcher Christian N. K. Anderson , a geneticist with a Ph.D. from Brigham Young University, even vibe shifts can be quantified. He’s got a terrific new article in the Journal of the Mormon Social Science Association — which is open access and therefore free to all — in which he tracks the rise and fall of various LDS themes spoken about during General Conferences, the biannual gatherings of LDS members. Specifically, he compares the trends during Nelson’s tenure , which began in 2018 and continued until his death in 2025, with the presidents before him, and the results are fascinating.

Here are some highlights. All of the exact percentages are in the article , so I’ll let the graphs do the talking here, showing you visually what Anderson’s research…

Source: Religion News Service  ·  Read the full story →
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💬 Comments (3) 🌐 Show original
Р
Роман Богданов
Interestingly, they started talking more about Jesus and less about coffee. And how exactly did they calculate this in conference speeches - using keywords? The graphs are probably visual.
С
Степан Тарасов
Yes, precisely by keywords and their frequency in the texts of all conferences from the 1850s to the present day. The graphs there are really clear - you can immediately see how after 2018 “Jesus” and “Christ” climbed up, while “coffee” and “Word of Wisdom”, on the contrary, sank. Interestingly, they also filtered by context so as not to count random mentions. Did you look at the article yourself or just the headline?
И
Ирина Голубева
Yes, the graphs are really clear, especially how “Jesus” and “Christ” went up sharply after 2018. I looked at the entire article, I liked that they also took into account the context, and did not just count the words. Do you think this change in emphasis is already noticeable in our regular parish conversations, or so far only at conferences?
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