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He Gets Us Doesn’t Want to Talk About the Money Anymore

July 8, 2026 · 1 min read

If you watch the Super Bowl, you know about He Gets Us, the ad campaign that launched in 2022 with a budget to make Jesus “the biggest brand in your city.” Since that debut, He Gets Us has become a fixture at the largest sporting events, and the project is rolling out a new campaign around the Read more...

The post He Gets Us Doesn’t Want to Talk About the Money Anymore appeared first on Christianity Today .

Source: Christianity Today · Read the full story →

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💬 Comments (1) 🌐 Translate comments

G

Georg Weber

Interessant, dass sie jetzt nicht mehr über das Geld reden wollen. Bei so einem riesigen Budget für Werbung in Super Bowls frage ich mich, ob das Geld nicht besser in konkrete Hilfe für die Gemeinden vor Ort fließen würde, statt in teure Kampagnen.

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